behaviour showing high moral standards.
Virtue was founded in March 2018 to help educate and inspire the public to take a closer look at our treatment of animal and bring us closer to a more peaceful and vegan world.
Deep down we all love animals and none of us want to purposefully harm them. Virtue hopes to inspire us as humans to analyse our actions and align them with the morals and beliefs we already hold within us.
WHAT WE DO
Our actions range from investigations, creating activism resources & educational material, producing video and media content and organising workshops and training support.
FOUNDER / DIRECTOR
Having been involved in activism for a number of years now, Chris is an organiser with The Save Movement, a university and college speaker on animal rights and is the director of the upcoming vegan music film 'Taking Note'.
EVENTS & CAMPAIGN MANAGER
Based in Edinburgh, Ellie has been involved in activism since 2014. She also has her own vegan YouTube platform and is an active vegan campaigner.
A vegan since 2013, Mike is an passionate animal rights campaigner who has been involved in numerous protests, vigils, animal rescues and activism in the UK and abroad.
Our anonymous team members are the brave people who take the risks to expose the truth. The nameless heroes of Virtue who we will forever be thankful for.
Tim Ivey earned his BSc in Animal Science/Pre-Veterinary Medicine in 2018. Graduated Magna Cum Laude and is a member of The International Honor Society of Agriculture: Gamma Sigma Delta. Tim is a Chair on the board of Sale Ranch Animal Sanctuary in Temecula CA