Last updated: 15 July 2026
By uploading content to Virtue, you confirm that:
You retain ownership of your content at all times. Uploading to Virtue does not transfer copyright or exclusive control to us.
Virtue exists to document real-world events and support credible animal advocacy.
For that reason, content that is wholly or substantially generated using artificial intelligence is not permitted on the platform. This includes AI-generated images, AI-generated video, or footage that materially alters or fabricates events, people, animals, or locations.
Basic editing such as colour correction, cropping, stabilisation, noise reduction, or similar post-production is permitted, provided it does not misrepresent what actually occurred.
By uploading content, you confirm that it accurately represents genuine real-world events and has not been materially altered in a way that could mislead viewers.
Maintaining an archive of authentic, real-world footage is fundamental to Virtue's mission and helps ensure users can trust the accuracy and integrity of the content they discover.
By uploading content, you grant Virtue a worldwide, non-exclusive, royalty-free licence to:
This includes, but is not limited to, featuring your content on the website, social media, newsletters, outreach materials, promotional graphics, and campaigns.
Because this licence is non-exclusive, you remain free to use your content yourself, license it elsewhere, or make it available through other platforms.
By uploading content, you also grant users of Virtue a non-exclusive licence to use your content in accordance with the platform's user terms and any restrictions or permissions shown alongside the content.
This licence does not transfer ownership or exclusive rights and does not automatically permit unrestricted commercial use.
You are responsible for everything you upload.
You confirm that your content complies with applicable laws and does not infringe copyright, privacy, publicity, data protection, or any other legal rights.
If your content contains identifiable individuals, you confirm that you have the legal right to upload and share the footage and that doing so complies with applicable privacy and data protection laws.
Where releases or permissions are legally required, you are responsible for obtaining them.
Please describe your content honestly and accurately.
Titles, descriptions, keywords, locations, and other metadata should not be misleading or intentionally exaggerated.
Where footage contains graphic, distressing, or otherwise sensitive material, please identify this where possible so users can make informed decisions.
You must not upload content that:
Virtue does not license content for commercial use.
If someone wishes to use your content commercially, their enquiry will be forwarded directly to you. Any commercial licence or agreement is solely between you and the requesting party.
You may request the removal of your content from Virtue at any time.
We also reserve the right to remove, restrict, or refuse any content at our discretion where we believe it raises legal, ethical, safety, security, or trust concerns, or otherwise conflicts with the purpose of the platform.
Where practical, we will make reasonable efforts to remove content promptly. However, copies already downloaded or used by others may remain beyond our control.
Users are responsible for ensuring they have the appropriate rights and permissions for their intended use of any downloaded content.
To the fullest extent permitted by law, Virtue is not responsible for how content is used by third parties after it has been accessed through the platform.
Virtue exists to support the animal advocacy movement by making authentic footage easier to discover and share.
We ask contributors to upload content responsibly, accurately, and in a way that supports constructive, ethical, and lawful use.
We may update these Contributor Terms from time to time. Continued use of the platform after updated terms have been published constitutes acceptance of those changes.
If you have any questions about these Contributor Terms or your content, please contact:
info@virtueforanimals.org